What if every video was tagged?
Basketball blog True Hoop writes about Synergy Sports Technology, a company that will record and tag every miunte of NBA basketball played. The C|Net article they refer to, has an interesting point:
In an e-mail interview, Mark Cuban, Dallas Mavericks owner and the co-founder of Broadcast.com, said he has been impressed with Synergy but was “only surprised that it took this long” for a service like this to emerge.
True. Why did it? The concept of tagging things is amazingly simple and still very effective. Now coaches in NBA teams can search any tag and combinations of tags and get video of their team up on their screen. Find “3-point lastminute leftside” or whatever.
Tagging tv
Now let us take this a step further. What if you could search for anything a broadcaster (like NBC in the USA, or BBC in the UK) broadcasts? Search for “laughter” and you get every good joke that made people laugh, in a talk show, a movie, a sports programme etc. Search for “shot”, “goal”, “kiss”, “man”, “woman”, “joke”, “sad” and so on.
Is it possible? Is there a business in this? Why would someone want to do this? Sales? Reuse of material in new programmes? I just find it fascinating, and I would like your comments on what this could be used for.
Tagging movies
What if videos had a system where people could tag them? Ok, let’s say that IMDB.com (Internet Movie Database) made a system where every scene in a movie were listed under the movie. And the movie companies let them do this. They were not to whow the actual movie, just a picture illustrating the scene. Then people could add tags to that scene. “Carchase”, “man”, “sun”, “orange”, “horse”, “Kim Basinger” etc. I’m pretty sure that lots of people would tag their favourite movies in no time.
What could we use these tags for later? Sales? Rentals? Dating? Any ideas?
This database then could be used for rentals, and soon internet downloads. Amazon.com has added tagging of the products they sell, but you can only add tags to the whole product. Would it be useful if you could tag chapters in books?
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