The net’s third wave is about humans
Richard Giles has an interesting graph on how the net developes. First wave is research, second is commercialisation. And third – where we are now – humanisation. What does that mean? Richard explains on his site:
Look at Podcasting. Does it really matter where a band starts now? Not really. Indie music finally gets a steroid boost with the Podcast network. Humanisation has provided tools for human nature to co-opt the internet.
He then lists some good reasons why companies should start blogging:
- Because the internet is humanising, and blogs help humanise a company.
- Because the blogosphere helps keep your finger on the pulse of the industry, and being a part of that sphere adds credibility.
- Because consumers are smarter today. E.g. – We’re sick of corporate speak. We can see right through it.
- Because it means you can communicate with your communities unfiltered, and it promotes instant feedback.
- Because it builds a network.
- Google.
- Because you become the expert.
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