Nikon has started a new campaign called “Nikon Stunning Gallery”. It works like this: You upload your picture(s) to Flickr and tag them “nikonstunninggallery”. A team from Nikon looks through all pictures tagged “nikonstunninggallery”, picks out the best ones (preferably the ones taken with Nikon cameras I hope!) and publishes then on the Nikon Stunning Gallery website.
There’s also a Flickr user called Stunning Nikon on Flickr, that has all the ads as images (one of them - featuring Kate Moss - above).
If you want to check out likely candidates for the Nikon Stunning Gallery the next days, use Flickr’s own “Interesting” feature. See the pictures people have tagged for Nikon rated by how interesting they are. There are over 3 000 photos tagged as of today, and some of them of very high quality, even if some users seem to have tagged every photo they ever have taken…
Marketing
This is clever marketing by Nikon. The fact that I’m writing about it proof in itself. But the smartest thing about it is this: Right now hundreds, maybe thousands of photographers all over the world are looking through their photos thinking “Which one would be good enought for the Nikon Stunning Gallery site?” Or “Which photo in my stream is good enough?”
And when people see that excellent photographers like Mark Burdett, Nils K. Windisch and Roger (NJ Dodge) have “nikonstunninggallery” in their tags, they will click and find out what it is. “Hmmm… These guys are all using Nikons…”
There’s also a companion site called Stunningnikon.com, with some ads, (way) too much Flash and Kate showing some more skin with a beat to it.
BTW, here are the ones I have “dared” tagging for the gallery…