Make your ads so cool that people would want to see them

“FireTreToEn” is the new ad for Norwegian bank DnB NOR. It’s made like a movie trailer, with lots of action and some of the most popular actors in Norway, Pia Tjelta and Nicolai Cleve Broch. It’s open ended at leaves with some questions. “We don’t know what happens”, “We don’t know if the woman in the window jumps”, “Because this is not a movie”, “It’s advertising”. “And we don’t know what happens”, “Just like in real life”.

Pia Tjelta

Vi vet ikke hva som skjer.
Vi vet ikke om gutta kommer levende fra det.
Vi vet ikke hvem som kutter tauet.
Vi vet heller ikke om hun i vinduet hopper.
Vi vet ikke hva som skjer.
For dette er ingen film.
Dette er en reklamefilm.
For DnB NOR.
Og vi vet ikke hva som skjer.
Akkurat som i livet.

(Nowegian text at the end of the movie)

Very clever. I’m curious to see if they are brave enough to NOT show it on tv. Just use the site and the viral world to spread it.

Why? Because TV advertising is STINKING expensive. And why hassle people with ads on tv if they come to see it on your site because they WANT to see it?

  • Gary

    Plus, crotch shot!

  • Gary

    Plus, crotch shot!

  • http://www.travholt.net/ Travholt

    I’ve seen it on TV. Just caught the end of it, but didn’t see the text you quoted. I just noticed the name and remember thinking “must find out more about that movie later” … So I was fooled alright!

  • http://www.travholt.net/ Travholt

    I’ve seen it on TV. Just caught the end of it, but didn’t see the text you quoted. I just noticed the name and remember thinking “must find out more about that movie later” … So I was fooled alright!

  • http://www.travholt.net/ Travholt

    D’oh. I didn’t see the text because they didn’t show it at the end of the TV ad. You were talking about the web version, of course …

  • http://www.travholt.net/ Travholt

    D’oh. I didn’t see the text because they didn’t show it at the end of the TV ad. You were talking about the web version, of course …

  • http://www.brilliantdays.com Oyvind

    Oh, so they DID show it on tv… Sort of disappointing. They should have let it stayed viral for some weeks first.

  • http://www.brilliantdays.com Oyvind

    Oh, so they DID show it on tv… Sort of disappointing. They should have let it stayed viral for some weeks first.

  • http://www.happygolucky.no Anarkistix

    This is bad advertising… I actually saw the banners on the net… Clicked to see the “Movie trailer” and thought: “Hey that will be exciting to watch when it hits the big screen”

    DNB NOR???

    Nothing in the internet advertising made me assosiate anything with DNB NOR???

    I notice now, when I’ve watched it over again, that there is a DNB Nor Payoff at the end and that it is produced by “Bank Production”, but I didn’t the first time. We are getting way too “trained” to overlook commercial posters at the end of movies!

    This is way too much Gay-AD-Gone-Bananas, and to little Blair-Whitch :)

    I vote: CRAP!!!

  • http://www.happygolucky.no Anarkistix

    This is bad advertising… I actually saw the banners on the net… Clicked to see the “Movie trailer” and thought: “Hey that will be exciting to watch when it hits the big screen”

    DNB NOR???

    Nothing in the internet advertising made me assosiate anything with DNB NOR???

    I notice now, when I’ve watched it over again, that there is a DNB Nor Payoff at the end and that it is produced by “Bank Production”, but I didn’t the first time. We are getting way too “trained” to overlook commercial posters at the end of movies!

    This is way too much Gay-AD-Gone-Bananas, and to little Blair-Whitch :)

    I vote: CRAP!!!

  • http://www.brilliantdays.com Oyvind

    But they got you, Marius. You were off to book tickets… Pia Tjelta and some skydiving and you’re hooked. So easy.

  • http://www.brilliantdays.com Oyvind

    But they got you, Marius. You were off to book tickets… Pia Tjelta and some skydiving and you’re hooked. So easy.

  • Jorg

    I totally agree.
    It’s one of the best “buzz” ads I’ve seen the last three months. When I first saw it on the VG.no website I thought it was (as you said) a new movie.
    Excellent use of advertising money…

  • Jorg

    I totally agree.
    It’s one of the best “buzz” ads I’ve seen the last three months. When I first saw it on the VG.no website I thought it was (as you said) a new movie.
    Excellent use of advertising money…

  • http://www.happygolucky.no Anarkistix

    Well… if the purpose of an ad is to fool you, they got me to try to order cinema tickets, but not to be a customer of the DNB

    (It would take ALOT more than Pia Tjelta to do that 😉 )

  • http://www.happygolucky.no Anarkistix

    Well… if the purpose of an ad is to fool you, they got me to try to order cinema tickets, but not to be a customer of the DNB

    (It would take ALOT more than Pia Tjelta to do that 😉 )

  • http://xgrape.net Andreas

    Absolutely brilliant. Now this is something that makes me proud to be a Norwegian (and honestly, there aren’t that much else)

  • http://xgrape.net Andreas

    Absolutely brilliant. Now this is something that makes me proud to be a Norwegian (and honestly, there aren’t that much else)

  • Grace

    Personally, I thought the ad was brillant. I was vacationing in Stockholm in early May when I saw the ad on television and made a note of it so that I could some how keep track of it in case it will be played in theaters back home (NYC). I couldn’t care less that I don’t speak Norwegian; I was going to watch it no matter what, including taking a crash language course in Norwegian if necessary :-) Imagine my disappointment when I found out it was only an advertisement. If only more US commericals were as clever.

  • Grace

    Personally, I thought the ad was brillant. I was vacationing in Stockholm in early May when I saw the ad on television and made a note of it so that I could some how keep track of it in case it will be played in theaters back home (NYC). I couldn’t care less that I don’t speak Norwegian; I was going to watch it no matter what, including taking a crash language course in Norwegian if necessary :-) Imagine my disappointment when I found out it was only an advertisement. If only more US commericals were as clever.

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