FinalTouch in Final Cut Pro

Silicon Color announces that they have been bought by Apple. This is good news. FinalTouch is a program for color correction of movies. It’s typically used in high end environments where specially trained people do color correction on programs before airing them: Fixing color temperature in pictures, making cuts better by suiting the color of two different cameras/positions to each other, changing the color of special objects, making things in the (almost) dark more visible etc.

Now, let’s add things up here:

  • Apple has said that Shake is not to be updated.
  • Apple has bought Silicon Color and the Final Touch color correction app
  • Motion never became the killer app Apple wanted it to be

Motion is way cool, but I’m not sure that most Final Cut Users have discovered it yet. As I written before; I think the new version of Motion will be Motion on steroids. Apple will put lots of the stuff Shake can do inside Motion, and now also include the great color tools from Final Touch. I’m not even sure they will continue FinalTouch as separate product. It depends whether they manage to get a work flow for colorists inside Motion.

FinalTouch

So getting better color correction in Final Cut Pro and Motion is reason number one for buying Silicon Color. Number two isn’t that obvious but I’m sure it’s a just as big reason for Apple: Aperture. Put the color tools of FinalTouch inside Aperture, add the realtime engines of Motion and finally the Core Image and (the new) Core Animation.html of OS X 10.5. What do you get? A app for processing photos that can compete with Photoshop. And lots more.

Steve Jobs loves photos. I don’t know whether he’s a photographer himself, but search for “Steve Jobs keynotes” on Google Video or YouTube, and watch when he demonstrates iPhoto. Always great photos, always quality. I’m sure Aperture – already an amazing application – will take giant steps forward with the color tools from FinalTouch added in the 2.0 version.

  • http://www.charlesarthur.com/blog/ Charles

    Tch, who’s not been keeping up with their reading?

    Next, my team was given the task of locating movies, photos and music to be used when he created his sample DVD on stage. Most companies would just choose some clip art, or hire a video producer to make some simulated “home movies”. Steve wanted material that looked great, yet was possible for an average person to achieve. So we called on everyone we knew at Apple to submit their best home movies and snapshots. Before long we had an amazing collection of fun, cool and heartwarming videos and photos. My team picked the best and confidently presented them to Steve. True to his reputation as a perfectionist, he hated most of them. We repeated that process several times. At the time I thought he was being unreasonable; but I had to admit that the material we ended up with was much better than what we had begun with.

    From “Behind the magic curtain” (January 2006) at The Guardian: http://technology.guardian.co.uk/weekly/story/0,16376,1677772,00.html
    by Mike Evangelist, who used to be an exec at Apple.

  • http://www.charlesarthur.com/blog/ Charles

    Tch, who’s not been keeping up with their reading?

    Next, my team was given the task of locating movies, photos and music to be used when he created his sample DVD on stage. Most companies would just choose some clip art, or hire a video producer to make some simulated “home movies”. Steve wanted material that looked great, yet was possible for an average person to achieve. So we called on everyone we knew at Apple to submit their best home movies and snapshots. Before long we had an amazing collection of fun, cool and heartwarming videos and photos. My team picked the best and confidently presented them to Steve. True to his reputation as a perfectionist, he hated most of them. We repeated that process several times. At the time I thought he was being unreasonable; but I had to admit that the material we ended up with was much better than what we had begun with.

    From “Behind the magic curtain” (January 2006) at The Guardian: http://technology.guardian.co.uk/weekly/story/0,16376,1677772,00.html
    by Mike Evangelist, who used to be an exec at Apple.

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