Michael Hyatt get’s too much mail:
This past weekend, I realized that about 20 percent of it comes from email newsletters and companies I’ve done business with in the past. Half of it, I don’t recall opting into—even legitimate companies. Most of it is a complete waste of my time.
So do I, but luckily I started doing something several years ago that saves me hours and hours: I have lots of e-mail adresses.
The first one is my e-mail at work. I use it for work and nothing else. No private e-mails. So when I open Outlook in the morning, almost all mail in there will be things related to work. And only work. NEVER use your work e-mail for mailing lists, even if it’s work related. You will get spam.
Then I have an e-mail for private mail. That’s the one I use when sending to friends and family, when adding my name to e-mail lists for my kids activities etc. Be clever when you make an adress like this: Use a big service like Gmail or Yahoo Mail. They have great spam filters, and tons of storage. Don’t use the e-mail your ISP offers you when you sign up. I have numerous friends that have their e-mail adress at small ISPs in their town. With only 10 MB of storage and strange webmail interfaces. Not recommended. Pick one of the big boys.
Number three is for registration of software, newsletters, mailing lists etc.. This is the one that gets all the crap. And tons of spam. So I check it once a week. I have mine at Yahoo Mail, but Gmail is just as good. The spam filters take the worst ones out, and the rest I just sort by sender, hit “select all” and deselect the two or three I actually NEED to read. Then delete the rest with a click of a button. Today I had 512 e-mails at that adress – in a week. And that’s after the spam filter had removed 288. Imagine having all that crap at your work e-mail… Four of these were things I actually read: An offer to download four songs from the Simple Minds tour, a sale at an online DVD store and two product updates from a tech company.
So that’s your three basic ones: One for work, one for private stuff and one for all registration and mailing lists. And do host the latter two at someone that has great spam filters like Gmail and Yahoo Mail.
Then consider if you need some more: I have a special e-mail adress only used for contact with my host Dreamhost, and sites I’m an affiliate to, like Amazon. I also have e-mails for some special projects and finally some e-mails specially for some people that are really important to me.
All these can be checked from the mail app I use, Apple’s Mail. The exception is Yahoo Mail that charges you if you want to use POP mail, but since I use the Yahoo adress for all the “non-important” mail, it doesn’t make sense to download 500 e-mails to my computer, just to delete 497. Webmail is much better for that purpose: A huge list, sort it, select all, deselect a few, hit delete.