Amazon plogs

When logging on to Amazon.com today, I was welcomed by this:

Plog.png

So what is a “plog”? Amazon defines it as…

Your Amazon.com Plog is a personalized web log that appears on your customer home page. Every person’s Plog is different (hence the name) and just like a blog, your Plog is sorted in reverse chronological order. Each post also gives you the opportunity to provide feedback to the sender as to whether you liked the post or not. This feedback loop means your Plog becomes even more relevant and interesting over time. Your Plog will appear if you are logged into our web site and is visible only to you.

Authors with at least one book for sale on Amazon.com are eligible to participate in Amazon Connect.

In other words: Authors of books can make a special blog inside Amazon.com. Their posts will show up on your plog if you ever bought on of their books.

So here’s John Lithgow showing up on mine:

plog1.png

Now I can comments on John’s post, and rate it which will give him feedback if his post was worth it for his readers too.

I like this. It’s a good idea, and will…

  1. Make Amazon sell more books
  2. Make people want to log onto Amazon more often
  3. Help authors connect with their readers in an easy way
  4. And the opposite: Make readers connect with the authors

I hope more authors do this, and also start their own blogs outside of Amazon.

(The book I bought by John Lithgow was this)

blogging, books, marketing, social

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